Who are they? Under Armour gear comes from America where they are well known for their well fitting, moisture wicking clothing designed to be worn under sportswear. The company was founded in 1996 by Kevin Plank, an America football player who invented the product to wear in stead of sweat soaked T-shirts. The company is now a supplier of a range of sportswear and other sports stuff such as footwear, headgear and mouth gear and the company continues to expand its offerings. Their products are now widely available, not just in the US but in the UK, Europe and elsewhere all over the world.
The gear is really good but it does not come cheap. You will pay over £20 for a short sleeve T-shirt and a long sleeve one can cost anything up to £40. What's fabulous though is that you can choose your preferred fit from loose to tight depending what you preference is.
There is a good choice of products for men, women and children and they come in various colours too. They may come across as expensive, but they are so durable that in the long run, you will get your moneys worth from your Under Armour gear.
Where Nike and Adidas used to have almost a monopoly on high profile sponsorships, there are now several sports teams in the UK sponsored by Under Armour such as the Welsh Rugby team, and now Tottenham Hotspurs football team being the latest to announce their shirt deal with Under Armour.
